Dr. Curtis Watson
Rhetoric: When Language Replaces Reality
Rhetoric becomes dangerous when it tries to do the work of structure and process.
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Rhetoric is not the enemy. It is verbal signal—how humans coordinate meaning. But rhetoric has a failure mode: it can be asked to carry weight it was never designed to bear. Rhetoric is not truth; it is closer to a map than the terrain.
Healthy rhetoric clarifies shared understanding and supports usable process. Dangerous rhetoric enforces agreement while providing little structural or procedural support. The difference is subtle and usually invisible to those using it sincerely.
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When feedback fails and process slows, rhetoric intensifies. Language compresses complexity into moral binaries. Disagreement becomes harm. Questions become threats. Authority is invoked not to guide action, but to end conversation. Rhetoric shifts from coordination to enforcement.
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This is moral compression—the reduction of multidimensional reality into a single axis of judgment. It feels efficient. It is not accurate. It often attempts to treat immutable characteristics as if they were changeable. Reality tends to object.
As rhetoric replaces reality-testing, authority substitution follows. Titles, credentials, or institutional voices stand in for evidence. This rarely comes from arrogance. More often it comes from exhaustion. Thinking is hard. Enforcement is easier—especially in complex systems with many moving parts.
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Persuasion collapses under coercion because persuasion requires freedom to decline. Once assent is mandatory, language stops informing and starts policing. At that point, rhetoric is no longer communication—it is infrastructure. Orwell and Huxley would both recognize the architecture.
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Escalating rhetoric signals weakness, not strength. It means the system can no longer rely on structure or process to do their work.
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Rhetoric works best when it knows its limits. A simple scientific rule applies here: the explanation with the fewest assumptions is usually the strongest.
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Suggested Sources:
Hannah Arendt; George Orwell; Jonathan Haidt; Ludwig Wittgenstein